Joseph Nathan Cohen

Department of Sociology, CUNY Queens College, New York, NY


This post introduces the occupation of Marketing Managers (Standard Occupation Code: 11-2021). It is part of a series that profiles possible careers for students with passions and interests in content creation.

Official Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Link to Content Creation

A student eager to become a marketing manager would be one who thrives on crafting engaging content, enjoys strategizing promotional campaigns, excels in social media management, and has a keen eye for branding aesthetics. They would be adept at storytelling, SEO, and analytics to drive brand awareness and engagement.

Key Stats

Bright Outlook?  No

National Job (Thousands) In 2021: 358.2

Projected Ten-Year Growth In Jobs, 2021 – 2031: Faster than average (5% – 8%)

Median Income (US): $140,040

Top Job Markets

Learn More

Much Of The Data From This Post Comes From The Bureau Of Labor Statistics’ Occupational Informational Network (Or O*Net). This Excellent Resource Helps People Make More Informed Study- And Career-Planning Decisions By Providing Useful Information About Jobs And Their Training Requirements. Click Here To Learn More About The Job Of Fine Artists.