Research can be a very important part of the creative process, and strong research skills can be the basis of a creative career. This installment of the Queens Podcast Lab‘s Learning Seminar features a discussion about research with Brian M. Rosenthal, a Pulitzer Prize-winning investigative journalist with the New York Times. Learn about the craft of research and the field of writing from a highly-accomplished journalist. We will discuss the work of investigative journalists, task of research, and best research practices.
so try not to swear
all right
okay let’s see here
give it a second all right
we are live hello everybody my name is joseph cohen
i am a sociology professor here at queen’s college in the city university of new york
and uh i am very very first of all i’m here uh with several of my colleagues
co-director jason tuga from the english department hi everybody brian thanks for coming
really excited and our journalism students are going to be really excited yeah this is awesome uh ryan sperry is
my collaborator in research on podcasting and content creation at queen’s college
and we have johnny sullivan who is the editor-in-chief of the queen’s college
night news pleasure to meet you um and again absolutely want to echo joe and jason
when i say that i’m extraordinary extraordinarily grateful to you for appearing and i know that
this this panel will be personally very illuminating for me so thank you
that’s awesome and we have uh uh uh just on the zoom session uh brit who is uh also from knight news
and my colleagues in sociology robin rogers and
anahi vladrich all right before we begin if i can just take a moment to just
promote just a couple things that are coming up so thank you to all of you who are joining us in this series to talk uh
with brian rosenthal who is a journalist at the new york times we’re going to introduce him in a
second but i just wanted to let you know about some upcoming events next week we are going to be sitting
down with ben lindbergh of the ringer ben is a highly acclaimed sports
journalist baseball writer and podcaster he’s worked for fan grass baseball
perspective and now the ringer and so those of you who are interested in sports writing sports broadcasting or
sports journalism you’re going to want to catch this and then the following thursday we’re going to meet jay acunzo who is a podcaster who
has done a lot of work on uh successful podcasting enterprises it’s more of a
he’s a marketing and business oriented creator and he’s got a great mind for
content creation strategy and marketing and it’s it’ll be great to talk to them and then finally uh
in the uh next week on friday march 25th we’re gonna meet rachel skaggs from ohio
state university she’s part of a very interesting program that brings together business students and art students and
teaches people how to succeed in the business of content creation um
so without any further delay though i’d like to get to today’s
talk we are thrilled to have brian rosenthal a
pulitzer prize-winning investigative journalist with the new york times to come talk about the craft of research in
journalism and in content creation uh it is a real privilege to have you
here brian thank you so much for joining us thanks for having me it’s great to be
here so to to get started can you just tell us a little bit about uh your background
maybe your work on uh taxi uh you know the taxi industry and other work that
you’ve done and how you got into investigative journalism to begin with yeah um
How did you get into journalism
so uh i grew up in indiana um
and i kind of fell into journalism i
was really focused in high school on getting into a good college
and i heard that in order to get into a good college you have to do a lot of extracurricular activities um and so i
joined basically every uh extracurricular activity at my high school the math club the spelling ball
team the boy scouts the service organization the debate team but i happened to join my high school
newspaper as part of that and out of all those activities i loved the high school newspaper the
most and it was just really fun to
talk to people and find out stuff about the school and uh i wouldn’t say that i did a lot of
investigating then but uh i was very into this idea about finding out
things that other people didn’t know or didn’t want me to know um so when i went to college i got into a
good college at northwestern and and um the first thing i did when i got there was i joined the college newspaper uh
the daily northwestern and you know that’s why i’m so happy that we have the the editor of the the night
news here because the college newspaper really had a huge impact on my
uh career and my life um where i learned to be a journalist and um where i met some of the people who
uh had a big impact teaching me to be a journalist and remain some of my closest friends
um i eventually became the end of my college paper i actually started an
investigations desk at my college paper um because i thought we should be doing
more investigative stuff um we exposed a secret society at northwestern
um and uh so i have that experience i did uh five
internships in college at five newspapers um in uh in five states um
and one of them the seattle times actually then hired me on after i graduated um
and so uh i worked in seattle for uh three years um
and then i got a job actually a former boss from one of my interns one of my
other internships reached out to me and asked me to apply for a job in texas um
and so i ended up moving down to the houston chronicle and i was in the austin bureau writing about
uh rick perry and ted cruz and um all the personalities down there and um
that was was a great experience and in my last year in houston i was there
for three years and in my last year i got a tip about um special education in texas um and
that turned into my first real investigation
Special Education in Texas
which was a a year-long investigation into
the denial of special education services to kids with disability and disabilities in texas
and that story ended up doing really well i mean it led to laws being changed as a result
the state of texas um decided to spend three billion more dollars on special education
and i was a finalist for politic for that project um
and that got the attention of the new york times um and so
uh they actually called me and and asked me to um to uh to um interview up there um
so i don’t know if you sense the pattern but i’ve never actually successfully applied for a job
Applying for Jobs
i unsuccessfully applied for a bunch of jobs but between there but i think one of the
lessons is that in journalism it’s based a lot on you know who you know and the work that
you do uh more than than called applying for for jobs um but anyway i came to the
times about five years ago now and um i’m an investigative reporter on the metro desk
i’ve had that job since i came here and i do
in-depth stories about new york city and new york state um and uh yeah my my
biggest story today is i spent 18 months looking at the taxi industry in new york
and published a five-part series about predatory lending um and merchant
manipulation in the taxi medallion industry um and uh that uh won the political um
gossip a couple years ago now um and uh uh now i’m i’ve been working
on some other other things and i’m actually about six or seven months into a project right
now that i’m pretty deep into but uh but yeah that’s that’s my uh my life story
basically i i have a follow-up question which personality who’s right for a career in
Investigative Journalism
investigative journalism i i’d imagine that the this line of work is not for everybody so what do you need to
you know to succeed in that field i mean i think that a lot of different
uh types of people who can succeed because there’s a lot of different styles i mean some people are
really all about data um and if they have that kind of mind they can uh craft
stories out of numbers that nobody else can um some people are great at documents you know finding documents uh
understanding dense things um other people are great at interviewing and and
getting people to open up and and share their um their uh
you know their problems in life or or things that have happened to them or convincing sources to give them
information um and uh so they’re i mean you kind of need all those skills but i
think there are different types of people that are good at each of those different types of things i would say
the number one thing um is that two biggest things are
which are related are creativity and persistence um because
a lot of what we do i mean i joke sometimes that investigative reporting is just like
more it’s just like regular reporting but with more time um but the reality is a lot of what we do
is we know we need to find some information and
the conventional ways that you would go about finding the information like a reporter might do on a daily story
isn’t working and so you have to be creative and persistent to find other
ways to get that information so you know if you’re somebody that can kind of think outside the box and and
certainly if you’re somebody that has the this is actually a
um surprisingly valuable skill in investigative journalism the persistence
but also the ability to handle uh tedious work for long periods of time
because it’s often not nearly as glamorous as you think it will be
Getting Started
okay so i thought what we do is i i i wanted to ask you just about your larger
process so that people who aspire to the type of content that you produce could
get an insight into your method and then i thought after that we would open up the florida questions uh to about
anything uh that uh you know people want to know either here on the zoomer in the live chat but so i wanted to start by
asking you how do you get started on a story like some people might want to do what you do
but they say well where do i get ideas how do i even get started with this what do you recommend well i think
coming up with the idea for the story i think is the hardest part of of what investigative journalists do
um i would say the two biggest things are first of all just talking to a lot of people
the texas story about special education came about because
um i decided i really i’ve never done an investigation before but i decided that
i really wanted to do a big investigation i had no idea what i wanted to investigate and so
i basically just called everybody who i knew and all of my sources from my beat reporting
um i called 75 people emailed 75 people and i i just said very bluntly hey
i want to do a big investigation what did i investigate and you know i got 75 different answers
74 of them were terrible but one of them turned into this
incredible story and so you know that’s kind of when i talk about like persistence and being willing to do
tedious things but um so part of it is just that like those uh um
be talking to people i mean obviously be um
curious notice what you notice um and always looking out for things
and then the other thing i’ll say is just reading um i get probably most of my
stories just from reading other news stories and then thinking about it um
and and what i mean by that is so there’ll be a story in a local newspaper in you know rural new york
about somebody dying of something and i’ll see that and i’ll be like whoa well
how often does that happen does that happen a lot in new york does that happen more in new york than other states or other big states or
other democratic states or other states in the northeast um or more now than it did before
you know you can just think critically and and come up with all sorts of interesting questions
to ask one of my favorite stories i did recently was about hospitals suing their patients um for
unpaid medical bills uh during the pandemic which they were not supposed to do because the governor had said you got
to put a pause on on any of medical debt lawsuits um and the only reason i got that story was
i had read in the texas tribune that texas hospitals were suing their patients um for unpaid medical votes and
i said huh well it’s happening in texas i wonder if it’s happening here um so yeah just reading a lot
is a surprisingly good way to um to come up with that yes
Stories
does anybody johnny you got a question about stories yeah um so
i i would say that one of the things that the night news benefits from most is
a seemingly never-ending wealth of resources from which to draw when you write local stories um we also enjoy
um the full collaboration of the administration even when we write articles which might be more critical of
them than they would like um so i i’d have to imagine that the the
dynamic in a professional newsroom is a bit different and i’m curious
um what you do when it seems like the well is running a bit dry
on on sources for further information i mean
it depends on the story um but
my general philosophy is that more people know about something
than you think um no matter what the uh what the
uh thing is and so you know i mean
take the taxi driver example um for a second like that was about
taxi drivers being um suckered into loans
and so you would think that the sources for that would be the banks that gave the loans and the
taxi drivers um but it turns out there are actually way more people that know about that
than you think there are the uh brokers that are involved in setting up the loans they’re the lawyers that
are involved in writing the contracts there are
um people that work for those people there are people that know those people there are regulators at the city that
oversaw the taxi industry the regulars of the federal government that oversaw the banks that um
there are so many different people that may have come across something and and may be able to help and so that’s when i
talk about creativity it’s like thinking who could possibly
have known something about this and then you know you call them and you give them a shot and the worst they can say is no
then you’re back at where you started um so i make a ton of calls that go nowhere
but again sometimes it works out and and then it doesn’t really matter about the
100 cards you made before um nobody when when you read the story you don’t read about the 100 cards that failed so
all that matters is the information so can i just i just want to clarify what
he does and then i’ll let you follow so uh so what you’re saying brian is when you get an idea you ask yourself who
could possibly know anything about this and then you just hit the phones and you just look for people who might be able
to share nuggets with you is that what you’re saying yeah um and correct and what i also do is every
conversation the i there are three questions that i always ask um one
of them is just like is there anything else that i didn’t ask that that i should ask which is um
the standard but then i also first of all i asked you of any documentation that’s my favorite question and then
second of all maybe most importantly for my reporting process i ask is there anybody else that i should talk
to if you were me who would your next call be to um and so yeah it’s a lot of
hitting the phones and then trying to get once i have a set of names trying to get more names and and
you know if you’re doing your job right like by the end of your reporting process you have way more people to call than when you
started because everybody’s giving you ideas for additional people so is it a matter then of
of building up a network of resources personally or does the times have sort
of a directory of people that you could start with
that’s an interesting question um yeah i the times does obviously have
some relationships with people um i wouldn’t say there’s a directory like written out like oh i’m
investigating the task let me just look that up there were definitely a lot of resources in-house um and
i mean part of your job joseph we skip past the first part of what i do when i am launching an
investigation which is i read everything that’s been written um about that that topic and
you know look for people who’ve been quoted those are the first people i call but also look you know when you’re at
the times there’s a lot of institutional knowledge so look at who wrote a story on something related
to what you’re interested in so i have a question so you read up you
Organization
get the names of people you start networking and get some questions where do you store how do you organize all of
this information like what’s your method for documenting it and organizing your thoughts
um i will answer that but let me just add something on to the last answer because there’s something else i meant to say um
because you talk about building a network of people i actually do think of it that way when i’m
take the taxi project which i spent 18 months on the first cause that i made which
gave me some basic information about the taxi industry would actually not that helpful or ended
up in the in the new york times because i had no idea about anything at that
point i didn’t really know what the story was and i didn’t know the questions to ask but those connections that i made early on in the reporting
classes those are then once i have my list which i organized which
i’ll get to um a lot of times i’m them going back to people months weeks or months later and i’m saying okay we have
this initial conversation i have some much more specific questions to ask you um and it’s those conversations that
really form the backbone of the story much more than the than the initial conversations um
in terms of organization uh i that’s something that i am kind of obsessed with and i spend a lot of time
thinking about um and working on on on a daily basis um
i have first of all i have a log of all my calls um and all the people who i’ve
talked to but also the people i’ve reached out to and how many times it reached out to them and how it reached out to them um
but i also have a very specific system for
keeping my notes um and kind of just the spirit of the project i have
one google doc um and i think it’s important for me for it to be in one place um in one document um and
then i use the outline function on google docs are you familiar with this function
life-changing um just allows you to like see everything and click on it and go there immediately um but on that google
doc i’ll have so i have head headers for my to-do list like my short term like
priority to-do list my longer-term to-do list like the questions i need to answer the things i’m i’m thinking about um
i i will have sub-headers for um the clips uh you know news articles
about the topic links to documents or data or reports
i will have just some random things for
random topics that come up along themes that emerged from the reporting have people that didn’t respond or have
people that didn’t comment um and then i’ll have all my interview notes which will be again organized using that uh
outline function and i’ll i’ll break it down i mean the taxi example you know i’d have a sub head for taxi drivers and
i’d even break it down from that i’d do you know taxi drivers who
had um bought their medallion at the height of the in the bubble and height of the bubble was people that had it from
earlier um you know i’ve got a subheader for uh bankers and i break that down
into like current bankers with former bankers um sometimes i bring it down into like helpful
bankers versus unhelpful bankers um but i have it all broken down and then i have a header for
writing which is very important because as i go the the way to not approach this is to
report on something for you and then sit down at the end of the year and be like okay what should i say about it you need
to be thinking about it along the way and so i’ll be constantly putting in ideas for
structure or different um themes that emerge or different you know when i’m like in the shower in a random sentence
of beautiful writing comes to me i’ll put that in there um and you know
quotes key quotes that i want to use i’ll put that in there so when it comes time to write i’m really ready to go and
and i i know what i’m what i’m doing so i got to think there’s all sorts of
Students
follow-up questions on this one no robin did you want to ask a question
i do um i i just wanted to ask a question about students i find that a lot of my students when
they go to do their first real research projects qualitative research projects which are very similar to journalism
feel that their students and therefore no one will talk to them and i always tell them the opposite
people love to talk to students and help students so is that is there anything you can sorry that’s my fresh direct i’m gonna buzz them in one second um is
there anything you can say to the students about taking leveraging their status as a student
yeah totally i mean i think uh yeah sometimes i think i should say i’m a
student so some more people would talk to me uh but people think that if you’re at the new york times
more people are willing to talk with you but actually that’s really not always the case
a lot of people either they get scared off by by that big name or they have some
you know personal feelings about the new york times about the bias that they think the times has and so right
a lot of times um and that goes both ways by the way a lot of people think we’re liberal but a lot of liberals also
think we’re too conservative um uh and so a lot of times when i’m talking with people or reaching out to
people i’ll say i’ll make a point like hey you’re not talking to the new york times today you’re talking to me you’re
talking to brian rosenthal and you know they can complain about past coverage and i’ll say well that that wasn’t this
is our opportunity to set the record straight here uh that wasn’t me who wrote that um and so i think it applies
to students as well like what people want to the the people they want to talk to
are people who are willing to listen and it doesn’t really matter where you’re coming from um it matters
the attitude that you bring into the conversation um and so yeah i mean i think students actually do have have
some advantages but also it’s really about what you’re bringing to it more than anything else
Writing an oped
britt so um first thank you so much for being
here today i i’m really happy that i have the opportunity to listen to you speak um so
my question was um how do you how much school how would you go about writing like a well-informed
op-ed like what are what are the different what are the differences in research that would go into an op-ed versus like a different
type of article like maybe like a hard news article yeah i’ve never written an op-ed um
uh i’m almost thinking like back to my high school debate days of like what would be the most persuasive way to go
about it i mean obviously when the difference i can tell you the
difference is that an op-ed is trying to
drive somebody to uncertain opinion or a certain action and
that’s not my goal when i’m writing the story my goal i always think about my goal as
being to expose something that’s happening and i i’m not really going to tell you how to
think about it you can decide yourself how you want to think about it and i’m not going to tell you what to do
about it you can decide what you want to do about it but i’m presenting you with this information about something that
you know if i spend a lot of time on i probably think it’s important so
so that’s the difference i mean in an op-ed obviously the similarity is
you have to get people’s attention you have to keep their attention you have to keep them
interested and i i think you have to
form a a narrative that is clear and and
consistent and nuanced i don’t think anybody certainly with an investigation if you if you
don’t have the nuance in there people are going to write an off but i think that’s true for an op-ed too um
and um also like mixing in data and and personal stories and logic
i think it’s just really important so um it’s probably a terrible answer because
i’ve never written an op-ed but that’s those are the things that popped into my head
Miscarriage of justice
so i notice that um in some of the articles you’ve written
for the times the the they aren’t op-eds like you say
but some of the titles are certainly um a bit provocative like andre yang promised to create a hundred thousand
jobs he ended up with 150. there’s obviously some implicit sort of
angle there at least that’s how that’s what my perception is um
so it would seem to me that if if there’s something being exposed
that that there’s sort of a presupposition that that there’s there’s some miscarriage of justice
taking place and that it’s there’s some something which is unjust
so um i’m curious what what you would say to that
yeah i was wondering what the question was gonna be um yeah i mean i think
we any anytime you as i said you choose to write something
especially if you spend a lot of time on it that is like saying something itself right and
um we we put it on the front page that’s saying something itself um
and the headlines absolutely i don’t actually write the headlines reporters don’t like the
headlines um but but yeah i mean that’s that’s all true um
i i i think that i guess what i what i s where i see the distinction is that
like i don’t have a problem as an investigative journalist saying that something is bad
or deserves attention um like
you know kids being harmed is bad like we can all agree on that
like it’s not compromising journalistic objectivity to say a kid with autism
should get help um with services uh so
i think that the difference is um that
uh i am coming at it from a place of
showing what’s happening um and not
not um like okay let me let me uh you know we’ve kind of backed into this question in it
in an interesting way with the question about op-ed but
you know if i am reporting on something and i find that the
evidence or the truth is actually not what i thought it was or
it is mostly what i thought it was but there was some conflicting evidence
as a journalist i as a as a as a news reporter in the investigation i’m going
to be grappling with that and discussing that um and um being open
about that and i’ll if it’s if it shows that the whole story isn’t true then i won’t even do this to it um
i’m not sure you would get that in an op-ed right like they are going to
look at the the evidence in whatever way they can to
make the point that they’re trying to make and so from my perspective i’m
actively trying not to do that um like i am if i encounter
evidence against what i’m saying then i put that into the story does that make sense
i have a question is the difference kind of in in our in our field in academic publishing there are people who whose
primary work is to collect evidence and bring facts to light and there might be
opinion encoded in it but the primary purpose of the pieces that they create is to bring out evidence and then there
are others who the primary piece is to frame evidence that has been brought out by other people so one is saying here’s
some stuff you never knew and an op-ed piece is this is what you’ve already known and here’s how you should think
about it is that maybe the difference or yeah i mean i i think that’s part of it i but i also think that
i mean we do a lot a lot of what what i do as an investigative journalist is framing
of information that is out there um so
it’s not it’s not an absence of framing necessarily um
i i don’t know that that’s what what it hinges on i think it hinges on the like what is your goal i mean
that that is ultimately how i think about it if your goal is
to say something that’s happening in the world
in in my opinion that’s your journalist journalism and if your goal is to move somebody to a specific emotion or an
accident i think that’s opinion um and so a lot of it in my opinion is just in in
the process and how you approach it and it’s one of those things that you can’t really
it’s not like there’s a there’s some checklist that that you can do an easy definition that
this is um you know news because it has these five things and this is opinion because it
doesn’t um it’s a little more subjective than that unfortunately ryan you got a question
Future media
yeah sure i know you have me thinking about questions about this now but i had something different um but maybe we can come back to that
um you are obviously printing in you know the new york times this is uh the
premier place to put your printed word whether it’s online or in the paper or at least one of them um what do you
think about other kinds of media do you do you have podcasting do you believe in like television or
and you know like one theme is i think it’s overrated but people say you know printed word is dead and all that stuff
i don’t think that’s happened quite yet but do what do you think about like the future media or using other media to get your story and work out there
i think it’s great um i i mean with the taxi project we did an episode of of the new york
times tv show the weekly um well i also was on the daily podcast
and honestly doing the daily and doing that weekly episode were some of the most fun
parts of the whole whole thing i mean it’s a it’s a it was new to me um but uh you reach a different audience
and you can do some different things it’s kind of a different type of storytelling um
i think it’s great i mean i’m definitely not wedded to print i i don’t we don’t
subscribe to the print new york times we don’t subscribe to any print anything even though my partner
works for kind and asks the magazine company um we read everything online and and to me
the great thing about the internet is it’s what so many more people are reading the work that journals are
producing and that’s really the bottom line um or i should say consuming the
work with these different mediums but i really don’t think the medium matters
what matters is reaching people and so these other mediums are
a huge benefit because they help with that jason
Dealing with skeptical sources
hi yeah thanks it’s been you’ve been so articulate about your work and i think it’s going to be
incredibly helpful for our students who will who are here now but also will watch it later
and i’m thinking about them when when i ask this question and it’s about sources who
probably won’t want to talk to you because they don’t want this story out and i’m wondering kind of how you handle that i imagine it
takes different shapes i’m wondering if you have a particular story that might kind of illuminate
how you deal with uh you know unwilling sources or
skeptical sources and that might kind of give students some advice
yeah i mean i think it depends it depends on the source um and i think the approach can differ
um i i’m thinking about a story i did in texas about the
agricultural commissioner uh who was using taxpayer money to um
to uh fly to another state to get this crazy medical procedure done called the
jesus shot look it up it was a crazy story um and in that case i knew if i called
him and said hey i’m a reporter with the houston chronicling i would like to i’m writing
about your this terrible thing that you did where you are illegally using taxpayer money
to go and get a stupid medical procedure and do you have a comment about that
like that wouldn’t have worked um what i ended up doing is i i
caught him out at an event where he was um you know just among the people and i said hey you know
i told him who i was i said i’m a reporter with houston chronicle hey i heard that you
just went to oklahoma to get the jesus shot how was it um and he’s like you know it actually worked out pretty well
for me um so sometimes you have you it’s a matter of of the approach and going in
and you know you wouldn’t want to do the first thing that i i mocked a second
ago anyway because not only would it be ineffective but it’s not really fair either i mean it’s not you’re not really listening to
that person’s perspective and a lot of times i try and go in
i mean my general strategy is to go in with
openness genuine openness to what they have to say and also confidence that i’m gonna
do the story no matter what and so i mean you said they wouldn’t want to talk to me because they don’t want me to do
this story well i mean i i’ve a lot of times i say like hey we’re writing this story no matter what it’s your choice
whether your perspective is included or not i i want to include those perspectives that will make me very
happy if you make the choice that i don’t get to do that and i only have to
have one side of the story i don’t think that’s good for either of us but that’s a choice that you get to make um and all
i can tell you is i’ll listen to what you have to say and i will give it serious thought
um and that works most of the time um so that that is something i say a lot um
you know i also um when i’m talking to i think there’s a question that just came in about talking
to um uh how do you organize to classify info
make connect okay i’ll get to that in a second um when i’m talking to victims or um
you know more people who it’s not a matter of getting their perspective in it’s a matter of do they want to open up and and
let me in um which i thought this question was about but uh when i’m doing that
i the thing that i stress is again that i want to genuinely listen to them but
also that they are not the only one who this happened to and
if they want to help other people this is a real opportunity for them to do so um
so those are kind of like my two go-to lines depending on who this source is um should i answer this question in the
chat yeah sure why not yeah when you reach the tactic drivers at airports how do
you classif how do you organize or classify the information from your initial interview and make it connected
to all parties what do you mean by connected gee do you wanna do you wanna uh wanna explain
it i can’t find the right word to talk about connect how do you um
how do you know uh how do you know those parties um would be kind of responsible for this
issue are you are you asking like how does he know how to organize the information
that he gets like does he develop a framework for a story before he goes into the field is that yeah it’s the
first part is data collection information collection and second part is how how could he um
authenticate these infos and uh what are the other parties
would be responsible in this issue yeah sure i mean i’ll mostly tackle the
second half of that i mean on the first in terms of um i mean i talked about organization
i also i do think before i go into anywhere where i’m collecting data or collecting information which is what an
interview ultimately is um i do try and have a strategy for it about what exactly i’m trying to get out of it
um and think about again what’s the most effective way that that that person is
going to give me the information um as far as authentication it’s a great question um
taxi drivers specifically uh i everybody who’s in that story that is
confirmed with documents um when we feature somebody in a story like
that we do insist on you know complete transparency and i’m not going to include some that you have
a 50 000 loan for example unless you can show me the paperwork of your fifty thousand dollar loan and i’m i also tell
them that hey just so you know it’s not that i don’t trust you but my job is i have to verify everything and and so i
will be calling the bank to make sure that this is israel and and we do that um you know
we would never include um anything
well i i i guess i’m i careful about the word never because i’m i’m thinking about um
there there might be some instances where we would say you know so-and-so said this so that though they
were not able to provide any documentation or something you know if we if we would to to publish it we would
we would have to say that um but but for the most part we would not publish anything unless we had received
independent verification of it and and if they don’t have the ability to do that you know
they’re probably in i mean in the case of a taxi store there were thousands of other people who could so
a lot of times it’s just a matter of okay well we’re gonna have to talk to somebody else
you snap a photo with your camera is that how you like document these things you just like take photos or
often yeah um that is that is the power of the phone
yeah johnny had another question johnny
Leaving preconceived notions
yeah while we’re on the subject of of calling um have you ever
encountered a situation where you’ve called a party you’ve believed to be in the wrong
and left the phone call with an entirely different perspective on the issue
and as sort of a corollary to that could you speak to the importance of
leaving all your preconceived notions of a situation at the door when you make
these calls yeah well the answer is yes um and i’m
i’m trying to think of an example i could say because
like if we ultimately found that it was not true like i don’t want to like say like an allegation against somebody
that wasn’t even true um but uh you know i’m thinking for example about
um uh [Music]
well recently you know i had spent so much time investigating the taxi industry and
i got an anonymous tip from somebody who said well you really should look at
the head of the taxi workers alliance which is this this union that says it
supports taxi drivers but actually
fill in bad stuff that was in this anonymous tip um and we took it very seriously because we
were like well we have actually a special obligation to look into this because we spent so much time you know
they were sorts of hours and um we we want to
bend over backwards to make it to look into this um and i really thought we were going to be writing a story about
it um and i was you know proud of how seriously we were taking it um and then we called them and
they gave us proof that it was not true and so we didn’t we didn’t do that story um
so anyway um that happens obviously it happens on a smaller scale with with
different things all the time um yeah absolutely it happens i mean in
terms of going in with an open mind it’s really a matter [Music]
of getting the the best story because i mentioned before nuance i mean the world
is nuanced the world is not black and white the world is gray um and
so if you go in with a black and white mentality you’re going to come out with
a story that is black and white and is not first of all not true but also
not compelling you know as i alluded to earlier because it doesn’t you know you just can’t
um um you can’t
make up things and have for the most part in my opinion and have it ring true to people
um and so yeah no go ahead i’m sorry i didn’t mean to
interrupt you i i was just gonna well i was gonna say is it that like it’s hard to come up with a story from your
imagination that you haven’t already heard before and probably when you look at information you have the chance of
developing an actually novel story that somebody hasn’t already told you is that kind of what’s going on there the truth
is i mean we’re not obviously we’re not even talking about making things up but we’re just talking about
when you have a kind of rigid mentality about one side being completely right and or one side
being completely wrong it’s just it’s not going that’s not the way that life
really is and it’s it’s not gonna the i truly believe that the most compelling
stories are the true to life stories yeah if life is stranger to fixing right
you you can’t make it up and so you have to kind of embrace all that that nuance
in my opinion and um so yeah i mean that’s that’s the biggest reason why i think that’s so important i
mean and it also is like the job um and it’s that that is what we’re taught to do and we take that
very seriously we have a question from the chat box from my colleague annie vladrich who’s
Most difficult situation
an ethnographic researcher and faces similar questions or situations to yours she asks what’s the most difficult situation
you’ve ever faced while doing your investigative work and how did you manage to get you know get what you
wanted how did you manage to deal with it
hi brian actually i have i have one of those bad hair days
and i’m from argentina so i don’t want you to to get a bad impression
but i i learned from the things i do wrong the most
and lots of the things you’re talking about as things that we face when hi i’m here to understand how you sell
at botanicas for instance how you sell mercury you cannot address it that way
right so um so i’ve been in myself in very difficult situations and sometimes it’s
discouraging and sometimes you want to change and switch gears to a different topic so
i was thinking what is that a hot situation that uh
probably marked your life on another day i can share mine but this is your podium
today yeah i i appreciate it and and i’ve certainly
had um had difficult situations have have stories that i haven’t been able to nail
down um you know that’s that’s what kind of pops into my head first i’m trying to
think of a good answer for you for you frankly um but the first thing that pops into my head is just you know the
stories that have have gotten away i mean there was a story
when um eric sniderman the former attorney general um was in the news because the new
yorker published that he was um a domestic abuser um
we were working on that story as well and we were working on um
we we had some other um allegations related to that that we
were looking into again i don’t i don’t want to uh share it too much specifically because we were not able to
prove it and it was a really big story at the time and we really wanted to do
it and we just couldn’t we had some sources but we just couldn’t get the collaboration that we
that we needed to so that was frustrating you know that type of thing happens
often um again you don’t read about that you don’t read about the the two months
that that we spent that was a total waste of time um
i’m trying to think about a situation with an investigation where there was a piece of information that was
very difficult and you know we had a creative way to to get at it
um you know i don’t i don’t think this is an answer to your question but but i’m going to say it anyway
um because it was it was a big challenge and we did manage to get around it with
creativity um which is that we were trying to prove that
with the taxi story that um a large number of tax drivers have been
financially ruined by um the predatory lending that was going on and of course we’d talk to taxi drivers but that was
anecdotal um and we wanted to put some numbers on it and we kept hearing that taxi drivers had
filed for bankruptcy and i really wanted to put a number on just how many taxi drivers had filed for
bankruptcy and that is harder than you think it is um because
it’s not like when you file for bankruptcy there’s a box that you check that’s like taxi driver yes or no and that’s tabulated somewhere that you can
look at it um and you can’t even i mean there are way too many bankruptcy
filings to go through each one individually and look at the assets that they’re listing and you can’t even do
well i’ll tell you what we ended up doing um we ended up getting a list of all the
taxi drivers about all the people who owned tax step and down now sets of lists didn’t actually exist
but there was a list of people who had bought taxi medallions over the years and so
we kind of used that as a proxy list um even though it included a bunch of extra
names because people had bought it and sold and you know whatever and um but we
kind of cobbled together those this list and we then
we actually hired a software company to compare it to the bankruptcy filings list
and um so we had a list of like 50 000 taxi drivers um
and we compared it to the you know 500 000 people who had filed for
bankruptcy and we were trying to match up the names um and we got
about 3 000 matches um which is great except that was the easy
part because there could be a taxi driver named john smith and somebody who
filed for bankruptcy named john smith and how would you know that the person that filed for bankruptcy was the taxi
driver john smith so we had to go through each of those three thousand individually and we we did end up going
through all of those filings to look at the people who listed taxes as their assets
or talk to their lawyers we found some lawyers who were um doing a lot of these
types of cases and so you know we were making hundreds of calls we were looking at thousands of
filings and at the end of the day we were able to determine that about 950 taxi drivers
had filed for bankruptcy um and that became a line in the story
um so we spent i i had a team helping me with this and
we spent months on this and it became one sentence in the story so
when i talk about like tedious stuff like that that’s what i mean but obviously that was difficult and we had
to be creative so i don’t know maybe that’s a helpful answer oh it’s a super it’s a super relatable story for anybody
who’s doing doing research that’s for sure professionally um we’re almost out of time and there was
one question that i wanted to make sure that we got in so a lot of us we deal with young people
who aspire to be journalists but any type of content creator uh you know they’re just expressive
types and they want work in media or something like that and i wanted to ask you
do you have any advice generically for any young person who wants to be in an expressive profession
Life advice
but they don’t really know where and they don’t really know how can you give them you know just some something to put
the wind in their sails a little piece of life advice that might help them on that journey
i don’t know about life advice um but i can tell you that
um i’ll tell you what i did when i
was trying to figure out what type of journalist i wanted to be and i wanted and i became interested in investigative
journalism um and i wanted to become an investigative journalist um i think you
need to read a lot um or i mean if you’re interested in a different creative field consume
the type of content that you want to produce and
what what i did which was important to me was consuming a lot of journalism and
trying to figure out what stuck with me what moved me
and then tried to deconstruct how they were able to do that and
if i thought that i could do it and i i mean i still do this today like
if i read an article that i find to be really compelling or really well done or
powerful i will read it multiple times i will read it slowly and
i will make it into a game i i will try and figure out okay
how did the reporter get that piece of information who is the source that gave it to him how did they find that source
how did they convince that source to talk to them um what did they say to the source to get
them to give them that information and and why did they choose to write it that way why did they choose to
put it in that place after that sentence and before that sentence um and i i try
to figure out what um they did and then quite honestly i just
copy it i i don’t copy the words obviously but i
copy the process that i imagine that they went through and it’s a crazy thing but you realize that
it’s really not that complicated and you can do anything that
any professional content creator is doing um you just have to kind of force
yourself to do it and with any type of content creation you’ll get better you’ll find your voice and
you’ll become more effective the more that you do it and
so your goal is just to do as much as you can and and
things should work out all right one last question from jason okay that was a great answer and i just
want to say we have a workshop with knight news writers next week and i’m going to have them take one of your articles and do exactly what you just
described because it’s going to be great for them and i i just want to point out that i think what that answer about reading
and kind of deconstructing the article complements something else you said earlier which was noteworthy that you
did internships with five different papers and that through that you establish
relationships with people that really led to your career indeed
brian brian rosenthal is an investigative journalist with the new york times a
pulitzer prize award winner and somebody who is very generous to aspiring journalists uh with us and in general uh
so i’m very very grateful for the time that you gave us and just for what you do for
you know the young people who are coming up because you’re you’re known for that so thank you very much uh brian uh it
was really great to meet you and learn from you thanks joseph all right
we’re gonna end the live stream hold on