In this discussion, we interview professional producers to learn about the art and business of being a media producer. Topics include:
-What do audio and video producers do?
-What differentiates a great from an average producer?
-Lessons that senior producers wished they knew when they were in school
-Advice for those interested in professional production
Our guests will be Jamie Cohen (Media Studies, Queens College) author of Producing New and Digital Media (2020, Routledge)
okay i think we’re getting close to
starting um uh jason and anthony uh
uh you’re welcome to come uh join us uh for the introduction for do the big
reveal of our guests hold on and i have to start recording so hold on
all right welcome to the second installment of uh
the queen’s podcast lab learning series uh i am joined by my colleagues jason
tuga jason good to see you hi joe great to be here thank you
i’m very excited that anika and jamie are here oh it’s a great i’m i’m super stoked uh
and anthony bareilly always a pleasure sir thanks for having me as always very
excited so welcome everybody my name is joseph cohen i’m a professor in the sociology
department here at queen’s college in the city university of new york new york
city’s public university and this is the next installment of the queen’s podcast
lab learning series it’s a series where uh we explore topics that are of
interest to podcasters and other digital content creators we got a great uh
session uh for uh all of you today uh but before we
begin i have a couple uh announcements
uh anthony and jason i made you co-host if you can uh keep your eye on the uh on
the waiting room in case anybody wants to join that be super all right so just a couple
items of promo before we get started today
um later this month please join us at the
The Queens Podcast Lab
queen’s podcast lab lunchtime series we’re going to talk about content creation for
faculty if you’re a professor an academic a graduate student or uh you know a scholarly creator who’s ever
thought about dabbling in youtube or social media podcasts or any type of digital content creation please come
join us on friday september 24th for uh a discussion this will be a zoom
based discussion it won’t be broadcast to youtube live if you’d like to join please write me an email at joseph.com
at qc.cuny.edu also on october 1st those of you who are
conceiving content franchises
interested in starting your own podcasts or content creation enterprise might want to join us for conceiving
content franchises this is an instructional seminar where we talk
about the decisions that uh are involved in uh
planning and preparing to launch a new uh content series or franchise you can
catch the discussion on the queen’s podcast labs youtube channel and if you’d like to join us on the zoom uh
rsvp to me at joseph.cohan qc.cuny.edu
Queens Podcast Live
uh join us or please check out our website queenspodcastlive.org
events for uh more uh installments of our series we’re going to be running them through the fall we
have some more great guests uh coming up in the works uh uh so please join us
Guest Introductions
today uh we have here let me get let me stop sharing and
bring in the talking heads today we have a very very uh
special uh uh special topic not just because it’s a topic that interests so many of the
people who come into contact with the lab but because we get to meet two great people who uh i’m very
happy uh to have here oh well now three because amy herzog is here amy wonderful
to see you thanks for hosting this i’m so excited all right so i would like to introduce
you to our first guest i’m going to start off with anika chowdhury anika is a
production coordinator at dreamworks a media studies alumnus
the first intern at the queen’s podcast lab she is partly responsible for
everything we’ve done here and just a real dynamo uh so anika welcome it’s great to see
you first of all thank you so much for hosting this and i am so fangirling of
seeing my old professors amy herzog and mara einstein um i am
just humbled to be here because i was in many of these student shoes not very
long ago only graduated in 2018 and i’m excited to talk about production
for sure and our second guest is a new addition to the media studies faculty
jamie cohen is here professor jamie cohen uh welcome do you want to introduce
yourself yeah thank you so much for having me and thank you for hosting this this is really an honor to be part of and i’m
really honored to be part of the queen’s college faculty this is a really fun place and i’ve been having a good time
so far so thank you so much looking forward to the conversation and thank you again
awesome now a lot of our a lot of uh the people who engage our our programming uh
a lot of the students who get involved are media studies students they are students who have some type of interest
in a career in media and some type of passion for uh multimedia production and because so
many students are interested in it and we have people who are part of our group who are new to the university community
freshmen and sophomores who never really thought about media production as a as a field
uh to pursue i thought it would be great to have you know just sort of a basic introduction
and we’re very lucky to have some media studies professors uh amy herzog and mara einstein please
feel free to chime in if you have something to add uh we we we’re we’re happy to hear from you
and so today i just wanted to talk about the basics of this field
what’s involved in media production what makes people you know what differentiates a good and a bad producer
if somebody is interested in this kind of stuff you know where do you go how do you get started in a career
like that so let me change the speaker view so we don’t have a hundred people
so i want to start off with uh a question for both uh anika and and and
What is Multimedia Production
jamie uh maybe i’ll start off with jamie because i’m sure you got a a a a nice
answer prepared in your class what is multimedia production like what do you guys do
that’s a great question multimedia happened to be um the buzzword of the
90s and it’s come back to you to really be with us now um it is
in terms of how it’s applied it really depends just before coming to queen’s college i was a multimedia producer
senior manager in multimedia production for a publishing company and it was really doing remote media production and
what that really meant a multimedia producer today to me is more advanced than a new media producer
it’s someone who really has a hands-on approach to multiple types of tech everything from microphones for podcasts
to zoom productions to small form factor camera production and then really i
think a lot of multimedia production is if you’re not an editor at least in knowledge of how editing operates
and that means everything from sound editing which is smoothing the cuts to video editing which is learning how
to lay b-roll on top of the primary footage so it’s multimedia is an expansive field and it is kind of nice
that it’s free it’s re-emerged in the present but in a applicable way rather than the the conceptual way of just that
was like cd-roms that’s not what it is anymore it is very much a production
forward hands-on pragmatic thing but i think one of the most important things and to tie in the media studies is that
it has to engage with theory pretty much the whole way through because you have to kind of know how the audience interacts with it who you’re talking to
what stories you’re telling anika on a day-to-day like how how is the life of a producer
Life of a Producer
experience right like on a high level we know that they engage in production but like what does that mean in terms of
nuts and bolts when you check in like what’s your day going to be filled with in this line of
work that’s a great question and i think that really varies depending on what project you’re working on and what kind
of producer you are right there’s a line producer and you’re dealing with budget and numbers are you a creative producer
or as what jamie was saying being uh involved in a project that has multimedia you’re looking at a project
from cradle to grave so it’s really great too to know if you have a background in tech or if you have a
background in some of the production positions it allows you to look at the big picture but also
understand the day-to-day tasks that your team if you’re you’re going to be leading a team that your team is doing
um and i think part of those those day-to-day is like you’re managing your team you’re checking in with the people
that’s that are uh are working for you and also making sure that you’re meeting
your day goals your week goals your month goals and if you have a year goal um so that’s really really important i
think um uh in terms of what what that looks like uh it really really is
so versatile i mean on the project that i’m working on currently it’s a mixed live-action
animation show right so it there are multiple producers there’s a producer just for live action that deals with um
figuring out how to shoot and especially like how to shoot during a pandemic um it was it was insane um
but i give a lot of kudos to those folks who are producers because of the fact that they have to manage so much and
being a good communicator is so important and managing the relationships um from you know down to the pa to the
client whoever you’re answering to that’s so so important and so part of what i think is so important about a
producer is confidence is key and positivity is key because that really is what your team is
going to be feeding off of um and even if like things are on fire
it’s your job to make sure that your team feels confident and that we are
able to get over whatever this fire is um you know we’ve had shoots where
during hurricane ida we had a flood during a shoot you know so those were
things that were immediately needed to be figured out and it’s part of the producer’s job to to
see how you know first of all maintain everyone’s safety but um there’s just there’s just no predictability and you
could have as much of a plan as you want but there will always be things that won’t go your way so being able to be
versatile adaptable and being able to be resilient is really important
so i have this understanding and correctly with that wrong so like basically the job of a producer is
What is Production
somewhere between the person who’s imagining some vague idea and the actual
finished product the tv show you watch the you know the podcast you listen to
or whatever there’s all sorts of uh of like tasks or jobs that
need to get done you gotta corral the actors you gotta work out how things are gonna be staged
and then you gotta go over the film and it’s like production my understanding and correct me if i’m wrong so is it
that production is like about all of the tasks that you have to do
to organize the performers and the and the footage and whatever you’re working on to to take that imagination that idea
and bring it to reality that script and make it something that can be directly experienced is that what it’s about
basically or i mean yeah this i once thought of i once heard i was i wanted to be a
producer for a long time when i went to college for tv production and um
i i ended up producing reality tv shows and like stuff from tv so it did it was
pretty accurate what they were telling me they said at the time a producer is someone who’s a writer who knows how to
edit and i think that’s a really simplified version of exactly what it is
and i didn’t really make sense of that until later which is that you have to work with the storyteller to envision
the future you have to figure it out like if it’s it’s done you have to know you have to control the outcome and so
it’s a producer is someone who can see or at least have in the imagination of the finished product so it’s the writing
to the editing and so that’s really what they meant it wasn’t a writer who knew how to do it was just that they could see the cuts the footage being cut or
the sound being edited on a timeline they could hear the edits as they were going they could listen and hear the
bites and i think the biggest takeaway that i learned from from a producing standpoint is listening like that was like if you
could listen to the teammates around you like if that if you could get a conceptual
comprehensive idea of what somebody’s trying to deliver and you could carry that from your mind
to the many many moving parts like in this many parts like all the guests the talent and then to the crew to the
editors the assistant editors if everybody can if you were there to to do that then that’s a producer i mean
sometimes producers sometimes feel as if they’re sometimes too mechanical for that type of thing but at the same time
it’s it is a fairly creative job because you have to see it it’s it’s one of the few people that has the imagination the
future in your mind i’m sure dreamworks this is like way more intense too it’s like the the the
peak of where production kind of at the where storytelling producing has really been the top level of what we actually watch
now yeah well i mean i definitely can’t speak um you know from a producer’s uh
standpoint but as someone as a coordinator it’s really interesting to see
how important um and how quick creative decisions need to
be made um and i think that was the most surprising thing because there are
decisions that could affect story that could affect how someone edits a story
that could affect our storyboards i mean there’s so many moving parts and they work with a lot of third-party vendors
and so a producer really has to have all of those moving components in mind
on top of you know what will make the best story and what will engage the audience the most uh so yeah it’s it’s
it’s it’s really interesting i i do feel like that
you can always aim to want to be a producer you know it’s funny i never thought in in my wildest dreams that
that’s something that i would ever want to do because of how difficult it is but um
i really think that that’s something that you can only know you’re you’re good at
if by trying to do it and whether it’s working at somewhere like dreamworks or making your own project like that’s how
that’s how you know and that’s how people i think especially at queen’s college like i was able to have that
opportunity to make stuff and that’s that’s where it comes from make your own stuff you know you could make any idea
whether and whatever medium that you’re comfortable with um and it was really great in terms of queens college that we
got to have the theory we got to have the video production we got to have some of the audio production
and thank you to joe for riding on the wave and creating this massive now kind of like ecology of
podcasting that didn’t exist you know when i was around and i just i i hope more students take a
part of the actual production part um of it so
what what skills do you need like let’s say a young person is thinking oh you know i i
Questions to Ask Yourself
like making videos i like making my tick tocks i like working on garageband maybe this
is something that i could do professionally what types of questions should somebody ask themselves
to figure out whether or not this is like a gainful you know line of work for them or gainful field for them to pursue
i mean i think anika hit it there which is the passion the the it’s it’s less to
me skills are the desire like you have to like want to you know it’s like if you
want to do it then you do it like it’s to like maybe yeah anika maybe you could go you
go further with this because i like the way you respond to that with this with how that works
no i mean look i i came from a a background where my parents were immigrants and
their main focus for me was you know get a job that has security and like since i
the age of five when i started watching movies and like dancing to bollywood movies and and watching american movies
and learning english from from you know children’s programs like mr rogers and and blues clues um i would say like i
want to be like on tv and i didn’t know what that meant but that scared the living hell out of them because
it’s just so true i mean it’s so not a linear path this entertainment industry
no matter and no matter where you think you’re going to end up or or and where you end up are actually very
different i’m i mean you know again like i graduated in 2018 i could never have seen my career path come here and i
think that’s part of the beauty about it but that unpredictability is the reason why i was sort of in my
circles told not to pursue it and i was just constantly rebelling against that and so
when i got to college i took my first media studies course and i
was in the middle of oh maybe i should just be a lawyer and i love politics maybe i should just go into politics and
and then i kind of saw how and it’s true like if you have passions you know
whether it’s cooking whether it’s law whether it’s politics media is this really beautiful like
melting pot of you are able to talk about those topics and engage in them but you don’t necessarily have to be the
host you could be a part of a production that you know leads that passion somewhere else and so i made up my mind and i
realized well i have no technical skills whatsoever like what am i gonna do and
i think part of that was i was trying to convince myself like if i you know know
how to edit if i know how to sound at it um if i can give you know gain more
skills so that i can be more attractive to people who will hire me for so-called these jobs then maybe it’ll all work out
um it was a very naive way of thinking things and what ended up happening on my journey of taking these classes was i
was so excited to first of all you know learn how to hold a camera learn shots watch these older
you know movies that i’ve never seen that you know my parents never watched and seeing them from a different angle
and understanding how how people in from the very beginning were just experimenting with things they didn’t
know and ended up making some sort of magic and the best part of queen’s college for
me was that you didn’t need a lot of money or resources the way that you might have been
told you needed in another school and so a lot of those classes were
just me literally finding classmates that cared about the course that was big
and then after they cared about the course it was like okay well here’s this project let’s do something cool about it
like what are you into and that collaboration is where i learned so much and so i feel like you know my
experience of like knowing nothing and just having passion is just an example
of all you need to i think succeed in in this industry because it will take you
so far and take you so many places and um you know so whether that’s collaborating with your friends whether
that’s also talking to your teachers i mean those pro i mean my professors amy herzog mara they’ve been in the industry
they’ve written theory they understand things that i you know did not understand so just talking to
them reaching out to them asking questions was really important i mean mara is the reason that i learned about
center for communication which is a i highly recommend as a student to check
out it is a non-profit industry that basically um connects students to like the best minds of media and just putting
them in the same space and that was a game changer for me because
you know just being in the presence of i don’t know the the president of discovery and hearing you know her as a
woman explain her journey and being in that same space was like oh like
this is attainable right like that was that was huge for me i mean it built my confidence and i hope that virtually
it’s allowing more people to be able to be in those same rooms you know because
you’re not worrying about cost you’re not worrying about how am i going to get there if you have a job like
hopefully that i i hope kind of lowers the various barriers to entry because it
does feel so high but i hope that sort of answers the question and i didn’t go on a tangent
Creating Creators
i i mean you might have gone on a tangent but it was a very productive tangent and it was great to hear that
i i noticed i just picked out two things you said earlier and now that are that
lead to an amazing story so earlier you mentioned that you’re working with the creator of blues clues
and then you just said you partly learned english from watching blues clues i mean that’s an incredible
trajectory and the kind of thing i think we hope for so many of our students
and and it and to kind of put it in the terms that i would talk about with my students
i think that we as college faculty in 2021 have a huge responsibility
to help students become creators of the pieces of the media media environment
that so dominate their lives so that they’re not just passive consumers but they’re creators they’re
makers and they know how to do things and i guess i would be curious
from both you and jamie to hear about what difference that makes when you know how things work from the
inside rather than just you know kind of scrolling through the media that we’re that we’re all dominated by every day
i i guess i’ll go i have a very interesting take on this i i previous to my last institution i
founded a new media degree and it was based on based on create creators like
and i think that gen z the upcoming gen z and jenna alpha following that there it’s a creator world everything is just
creation i think um it isn’t i think transparency is really important to late millennials in gen z i think it’s really
understanding how the systems work is going to be uh foremost because i think
the it’s not about trying to take it over or like see all the ways in which it’s broken but rather
make better material but make better content and i i’m not i’m not even a big fan of the
term content because i think it’s better that’s just calling out better stories but i think when we understand like how
to do it or even just the pieces we don’t have to like like we don’t have to go out and get
like eight like 80 000 cameras and put them on heavy sticks
i’ve seen stories told with just a simple usb microphone and an iphone just walking around and telling it if you
could tell those stories it’s your mind the tool has always been in your mind and so if you could see how the systems are actually operating
we’re at a very fortunate period in the 2020s where finally resolution that’s my
audio and resolution have caught up to the brain space of creation and now we we know that if you know how to get
something on youtube and you can conceptualize the idea and you have a good set of friends and a good set of professors and the opportunity to
experiment to go off what anika was saying before college is where you make mistakes you know it’s like it’s the
time to really experiment and if you could figure those experiments out then you could actually like
make better stories like tell better stories and i think everybody is in a creator space they just need to given
the the opportunity and the passion to do that
anthony did you have a question um i just i had comments earlier but
we’re so far past it but i did i did want to say um uh listening to anika talk about um her
path and her journey somebody who also grew up watching blues clues and learning how to i mean obviously uh
english was my first language but i did learn a lot of words and
uh i learned a lot through television growing up i was in front of a tv like my whole life
and um learning about culture and context clues
to television shows uh is such a big thing but what i really uh
i wanted to say that that is really cool that you get to uh work for dreamworks and
deal with all that but it’s it’s incredible how far
you’ve come from that just like i want to do something in tv i want to be on tv that’s a mindset that i
had a lot as a child i want to do something in entertainment and i didn’t know what that meant and
sometimes i still don’t you know you don’t always know even in school even when you’re a senior
it doesn’t matter how far in you are you could be into your career what you really want to do what what’s
gonna fit for you personally and it may take your whole life to find that
um but just in media and specifically from my
experience even though i’m not out there yet i found that uh like you were saying before wanting
to get a little bit of everything knowing how to hold a boom knowing how to uh hold a camera
just being behind a uh being behind the scenes in front of the scenes having a little bit of experience
in everything is how you’re going to figure out what you really like what you don’t like
and what you want to do but more importantly it’s going to give you the context and understanding when you’re
working in a team or in like with other people it’s not just good for leadership but
it’s also good because then you understand where everybody else is coming from it’s
good for communication and um when i was at my old school my community
college they had a decent television department in the studio class we each had to create our own show
and i had to run my show pick all the hosts it was like a little studio show i did
one for netflix it was called and chill and it was uh just a few friends of mine who i had
sit down and they talked about shows and i’d run clips while they were talking about them like top five dramas top five
comedies that kind of thing and i had somebody on the video effects who would water talk and queue up all of
the scenes and they were missing their cues and they were making me angry and i realized as a leader
uh how i got frustrated with them but it was my fault because
i didn’t communicate how i wanted it to the best of my abilities you know you have to be able to be
critical of other people and yourself at the same time and understand not everything is going to be as easy or go
the way you want it the first time and that’s okay because mistakes are going to get made and that’s how you
learn and that’s how you grow so my point is on my little tangent communication and
understanding knowing where everybody else on your team is coming from and knowing that you’re not the only one
here looking to find out what they want to do you know and making connections with all these other people like
everybody here right now it’s incredible to see all these people watching right now and that are going to be watching later like you’re you are pursuing what
you want to do and you’re looking for ways to learn more outside of like class
and that’s awesome and i thank you for everybody that’s here and thank you for the guests as well
Chaos in Production
can can i piggyback on one of uh uh of anthony’s comments here
i’m getting the sense you know i i teach statistics and to some degree you know
it’s it it’s very they’re very s clear and simple operations to do the
job correctly you’re like you do this then you do this then you do this i’m getting the sense from you guys that
like there’s a certain chaos to production where it’s like you’re just trying to make something happen
and it’s like nobody’s quite sure how to do it you don’t know how it works but it seems a lot less definite than i
imagined am i wrong about that or [Music] is it a highly chaotic sort of uh job
what’s the it’s it’s anthony’s right it’s about communication it i think being open-minded to change
especially at a coordinator’s level like that it’s coordination is exactly that it’s somebody who is flexible to change
like it things you there everybody wants to envision a perfect project everybody does
everybody who thinks that it’s going to go smoothly but you never know how somebody’s mood is on any given day you never know how i mean the pandemic
changed a lot of how we’re going to be doing production just in general i think now we’re a lot more open-minded
toward the feelings and stressors that come with work in general and labor and
i think if we are at least open-minded to it we have to be flexible to anything that can shift in real time i think a
producer is the communicator it’s somebody who translates it is somebody who translates a
creative idea whether podcasts or visual into uh skills so who’s doing what and when
and then reversing that and translating upward backward time who can help out who could do
certain things and then um make it work because in the end a lot of production is based on
deadlines so you still have to hit it you know you’ve got to make sure it’s there but it is a lot of figuring out how many different pieces are are
necessary to to do that and um i give a lot of credit to the coordinators out there because i think that’s that’s the
position that really sits in between the two ends of like making things happen
if you don’t mind jumping in here um you know this was one of the reasons why many years ago i created a class called
the business of media because i think that there’s a a whole swath of jobs that exists that students
are just not aware of across the media spectrum so you know
it’s everything like you could be a lawyer in entertainment you could be an accountant in entertainment you can be
an account executive you know so you can bring sort of businessy skills um to the
work of doing production and it was funny listening to this conversation what it made me think of as the last
commercial i ever worked on was one uh when i was working on miller lite
and um it was one called football wives and when i was working on light it used to be that it was all the football
players right and so they decided okay we’ll do something with the football wives because they wanted to see if they could bring women into
drinking more beer and so while i’m on the shoot now i’m an account executive i’m not a producer but
i’m standing next to the producer and i hear one of the wives saying she’s
pregnant you can’t have a pregnant woman in an alcohol commercial so this is what i
mean you know you know so being able to pivot on the spot is the kind of thing that you need to
know how to do as a producer so of course we shot the we’d already spent you know half a million dollars creating
the set because we were down in florida we had everybody you know all of this kind of stuff we shot the commercial we
had to shoot it in such a way is to hide the woman who was pregnant and then we took the film back to new york and
re-cut it so that she was out of the spot but those are the you know the the thing that you need to know as a
producer totally what jamie said it’s about writing it’s about communicating about what anika said which i’m so proud
of you like failing over here um said about um you know keeping the happy
face on it making sure everyone stays calm all of that and and and and and
knowing that you’ve got to be thinking down the road what are the things that could possibly go wrong and how am i
going to be able to pivot if they do anthony
got away from me again oh okay well we could go back we could go back to you yeah it happens
let me let me ask a question and professors uh
What differentiates a producer from a great producer
uh uh einstein herzog please uh join in as well as professor cohen and uh
what differentiates an average producer from a truly great producer like if someone says listen i
want i want to really be something special like what is that how do you be
excellent like what what what is it that all of you recognize in
the producers you’re like oh that one that person’s a star that person’s great what qualities are there
well i mean from from my perspective just really quick is positivity it’s um
Carry positivity
i think anika said it earlier it’s like that you have to kind of carry that it’s it’s it’s um
if you are able to carry positivity then it’s it doesn’t mean always smiling
it doesn’t always mean things aren’t bad it doesn’t mean things are going smooth it just means knowing full well
that there’s a way of moving it forward energy is a big part of producing and so if you are
a dark cloud and you’re carrying that it actually is not a really great way to
produce so it’s um producing is a lot of uh of that type of thought that’s my my two
cents i was gonna add um in addition to
Adaptability
the pivoting people have been talking about being able to maintain within that adaptability a sense of both
the micro and the macro um the the producers who remember what it’s
like to be a pa or a production coordinator who um
aren’t exploitative but like have it have a sense of um because you also then have a sense of what can go wrong if
you’ve like driven the truck like all the things that can go wrong that you can um anticipate that a little bit on
the front end but then not lose a sense of like the bigger picture or producers who are willing to be like
oh wait a minute depending on the scale of the project and the deadline um to be like wait a minute this isn’t the
story i thought it was um and being able to kind of pivot
um as a writer or being being able to with a longer form production maybe kind of shift where you’re where you’re going
um because you’re kind of able to think on your feet intuitively about the material something like a
podcast especially or other kinds of um storytelling where you have more wiggle room there but yeah not
losing a sight of the the big picture and being able to pivot on multiple
pivot points or axes simultaneously
Creator vs Producer
can i interject because i i it’s like answering my own question i’m so sorry but i do want to tell uh
a nice anecdote because as as a creator who’s not a producer uh
i’ll tell you and what was very special about anika and was that as a creator i
came to rely on her as a co-creator she would tell me when things aren’t working
well she would give me ideas on what to change and when i was pushing the
franchise in a direction that just wasn’t working anika also knew my audience also knew
the show also knew the format and she was just a full you know rather than someone who just you know uh combines
audio and takes out the vocal tics and cleans up the sound she was like a genuine
co-creator and uh you know and when when she wasn’t there uh when she had to
graduate you know it was it was it was tough at the beginning because you come to
rely on her and so i wonder if that if that’s you know part of what makes a great great producer like somebody who’s
just really part of the team like really is someone who the whole team relies on to uh make something great
i feel like i need to interject real quick with all of those comments that
i think what’s so important about that our relationship in particular making
the podcast was that you allowed that sort of environment for me to be able to to
speak up and say and and give my opinions and be able to collaborate with
you and i think that also i i don’t i’m surprised you don’t call yourself a producer because that’s part
of like what a producer does too because you know when you’re working with a team
and you’re allowing that sort of openness to have that communication um that means that you’re being open to you
know things that you might think are going really well but from other folks perspectives it actually may not
be or they may be seeing things that you’re not seeing and i’m just a product of of
my professors and their advice and what they have told me too of like how to
act during a production or like or explaining you know in in in our case you know you allowed
me to look up potential guests for the show like that wasn’t at all what i was supposed to do i was just supposed to
learn audacity which was free and edit like edit that was all my job
was so i you know i i’m a product of of that relationship and you allowing me to
to be able to do that i just wanted to throw that out there that’s kind of you to say and just for those of you
listening by the time anika left we were a top 20 social science podcast in the united states we were a top 25 science
podcast in the united states so anthony yeah i just want to piggyback off of
Advice for New Students
that a little um for those students who are newer at the school or to the program want to be more
involved talk to the professors get to know everybody in the program find the people that are the most passionate
about it i like working with joe so far because he’s so excited about everything he’s doing
um positivity like jamie said is so important chemistry is so important it
doesn’t matter if you like or know a lot about what you’re working on as long as you have somebody
who’s gonna get you excited to work on it that’s how you learn and grow you find something that maybe you didn’t
know a lot about and now you’re excited to find people in that field and like anika did bring them on as a guest for
the show you know find people ex like do more than you have to but
don’t stretch yourself too thin and that’s why i’m here i had great a
great high school teacher mr evanson back in jersey who went out of his way to get funding for
the program he when i was a freshman he was a year into our television program
in my high school and he built it from the ground up got grants funding everything his passion to
teach it and have people learn it at a younger age like freshmen to seniors
is the reason i’m here today at my community college my professors brooke maya and jay varga
also for the radio and television programs and the media programs we had there were so influential on me they
taught me so much and were so passionate found the internships found me
things to do you know when you’re in their face they will give you things to do to get you out of their face
and have you working and have you learning and that’s why i’m at queen’s now doing
everything that i’m doing and putting myself as much into the program and into my
field as possible before i get out there because one the more you have on your resume the more
chances you’re gonna get a job and two the more you love what you’re doing the more somebody’s gonna wanna hire you
because they see that you want to grow and you want to grow with them or at
their company in their program so definitely and when you come back to school like
anika is right now and you see your old professors and you just have so much to say and thank
them for it’s nice because they get to see that they had an impact and then you had an impact on everybody else you’re
talking to jason did you have your hand up
are any any responses any follow-ups jason are you still there you fell off my screen
i’m here sorry am i back on your screen yeah you’re back you’re back okay i i just want to
Finding the Story
emphasize something or pull out something from what anika was saying about her working relationship
with you i’m currently teaching a podcasting course in the english department that’s part of our new writing minor
and sometimes people are like why is that a writing class and it comes back to what pretty much
everybody’s been saying it’s about storytelling like whether whether a student’s working on a
narrative piece or an interview piece or a conversation piece in each case what they’re trying to do
is find the story right and the editing is so key in building the story and i i would just
hypothesize that if anika had just been like strictly given the task of being an
editor and working in audacity and not thinking in a bigger way
she would have learned very little and it probably would have been really boring too right like the
the technical you know the softwares and and the
equipment that you need to tell your story are important but they only are meaningful in relation
to the story i just well i just i you know it’s it’s
Editing is Storytelling
funny that you say that i think that uh it’s just my passion for i had interest in seeing it in the
bigger picture but i think an editor is super important and sometimes i mean
maybe not necessarily in my capacity for the sociology podcast i wasn’t really
editing this story but in many ways the editor can change what this outcome ends
up being and i think that there are so many folks who are technically like uh
really uh have really great technical skills may not have maybe necessarily the best people skills but those people
are just as as important right so um i don’t know if it would mean less but in in my case i wasn’t uh just as
great of an audio editor as i hoped to be i’ll jump in here
just to say i think editing in post-production is storytelling and is writing um uh and
it’s just as important and everything else so maybe if i was reading jason correctly that um
it’s one thing to like learn how the software works is another thing to use that software with inspiration and take
that material and shape it um shape it into something and you were able to do that because um
professor cohen gave you the space to be a real collaborator and not just um
a passive technician yeah thank you amy you really explained what
i meant very well i i certainly didn’t mean to downplay the the role or the
power of an editor just that editors are part of story creation right and and
they’re doing powerful work yeah they really they really are and you can
tell the difference when you work with someone who gives you more than what you brought to it you know on a lot of
podcasting platforms there’s just a button that says like produce your podcast and it just smacks together the
two tracks and puts it out and so you know there’s if you’re going
to be a human doing that and you’re going to be better than like a computer that just smashes tracks
together and gets gets rid of the ticks you know you have you have to take part
authorship of the piece if you don’t let me add to that i had a freelance gig for square and square was doing this podcast
called talking squarely and i was hired as their coordinator and editor and i
had never i’d edited podcasts but i never edited the way they wanted it to
they were recording hour-long recordings sometimes an hour and a half of five or six guests but they wanted a 20-minute
piece like that was their podcast and it was extremely technical editing to where they were cutting they were
basically putting reality bytes together constructing sentences from across the whole timeline and i was like i didn’t really sign up
for this but it was it was one of those things where it wasn’t it had less to do
with my technical acuity because i i was never really an audio person but more about hearing it like me telling like
buying hearing it over and over again and playing with it and experimenting and changing the tracks
and it is different than hitting that button that’s produced and just smashing all five tracks together it was it was
pieces it was like playing with legos to the point where it was like like the millennium falcon not just
building like the little ones like it was really an exquisite form of
producing and i think that’s if you if you hear it and you you given a good
script from somebody or a good story you you will do it i mean you can make it happen it’s it’s really kind of like
fun to do that it was fun for me to learn it and i think that’s something that i think everybody’s been saying too is
that if you like what you’re doing you’re learning at all times it’s just it’s constantly learning and school doesn’t really stop i think that’s the
big like secret that nobody wants to talk about as soon as you’re done it just keeps on going and you’re like whoa
that’s crazy but if you didn’t have the education like there’d be no way to have your mind open to learning more so i
think that’s that’s an important factor that anika brought up too is that what you learn in school
sets the scaffolding for future learning so we’re coming up on an hour and i
What Can I Learn
wanted to be sure that we would fit in some information to direct students who
are joining our community who don’t know about media studies don’t know anything
and they they want to know well if this sounds appealing they love the idea of creating movies creating podcasts
what can i study at queen’s college what can i do and maybe i’ll start off with
what can like what what’s going on at media studies what do you learn like what can what can i learn at media
studies if i join the department maybe that’s a good amy’s here take it
Different Tracks
amy pretty much
so much i think what i love about our department um is that
we have a lot of different kind of tracks or paths that student
students can take but because we’re a fairly small program with a small
number of faculty we’re a little bit scrappy and that gives students room to
room to experiment a little bit so it’s not like maybe some of the bigger programs where you
only do production and are kind of locked into a track and you can certainly do and we have concentrations and tracks or
double majors and film studies we have a brand new program in advertising and marketing uh critical advertising and
marketing that mara can tell us about but um we really encourage students to experiment um
and hopefully do so in close conversation with a mentor advisor but kind of try out
these different aspects of learning about how media impacts culture
how to read films how to write a screenplay
i’m really excited about the new class on media writing um that
mera had helped to develop but that we’re now going to cross list with the new minor in writing in english
you can also kind of take these ideas and ideally integrate that with work in
sociology and data analytics with writing with journalism
to kind of try out different different approaches or take what you learn from maybe a film
history class and be exposed to
modes of storytelling that you might not have discovered otherwise um i’m a bit more of a historian and i’m
really interested in exposing students to like look at this crazy thing that happened in 1920 and it’s completely relevant
um matt i just had in class we were talking about um uh minstrel z and blackface and um we
ended up like pivoting from thomas edison to like we spent the whole class talking about little nas x and what he was um
doing um making those kind of uh historical leaps and finding something relevant in the present
um yeah i guess i see our program is creating those
openings for learning broadly testing out some of these skills and then yeah
knowing you’re going to have to keep learning as you go the other thing i would just jump on there with is um we there is now a
Media Arts
certificate in media arts which is not something that we have we something that was only started in the last couple of
years because we were finding that students were discovering the production part of the
department at sort of toward the end of their college careers and so now there’s a series of classes
that students can take that they can build their their production skills um
over a couple of semesters and uh you know because some students come to us who are more interested in in
broader based understandings of media and its implications and so on uh but there are students who also want to be
able to to have those hand more of those hands-on kinds of skills so there is the
capability for that and hopefully with the new art school it may not come into fruition quick enough
for people who are here but we’re hoping to kind of uh develop those production
classes again across departmental lines
and and also in addition to that i know jason you’re
Writing Minor
you have a a minor in the english department and you know but the journalism uh
you know sort of seen here at queen’s college can you maybe just tell us a little bit about it sure the
writing minor is brand new we just launched it this semester and uh there are three tracks in the
mighty minor writing minor you can choose to study primarily creative writing professional writing or theories
and practice of writing uh although in any of those tracks you get experience with the others
and we definitely we are conceiving writing very broadly so we may have a student
who wants to be a novelist and is studying creative writing but that student is
if if you’re an aspiring novelist you need a web presence right so you need to be able to know how to write within a
web environment and do web development um maybe you want to branch out or your
first book’s out and your publisher or your agent is like i want i think you should make a trailer
for this book right you need some video production skills so we think of writing pretty broadly and
we really really recommend students to take media studies courses as part of the
writing minor and there are a few that that count toward it including the
media writing course that amy just mentioned so that’s exciting it’s brand new it’s only going to grow um
we are bringing and visiting journalists people may know that currently
the journalism minor at queen’s college is on hiatus there are various um
[Music] there are various conversations about ways to bring it back and slash update
it um in the writing minor we also highly encourage students to do internships so
we’ve had students do internships with literary agencies with publishers with media companies
and with media studies and with joe we’ve been working with this organization
called media makers which is partly funded by the mayor’s media office
which gives students career training and places them in
interviews and gives them i mean in internships and then gives them money to do the internships which is very very
important to us and then finally i’m the i’m the faculty advisor for the knight news
so um i work with an amazing group of students very talented who it’s student
run and i’m there to help them along but we’re currently really growing
the paper in multimedia directions the way that all newspapers have been in the last few years
and we have an internship program we have reporters we have people on staff and uh it’s possible to get in
involved at just about any of those levels and then the final final thing i’ll say
related to that is the college’s is building in the student union or renovating what used to be wqmc which
was the radio station and i believe amy amy you were the faculty advisor right
Radio
like more than 15 years ago yeah and it was great yeah it was fantastic we have such
good radio alumni here at queens yeah i mean we have people who did the radio
Studio
club who work in news radio professionally now and are doing great um so that club lapsed for a little
while the college is building studios for
various kinds of digital content creation so you could go in there and make
youtube videos or you could do podcasting there’s going to be recording
it’s going to be possible to record live music in a main room and so i would encourage everybody
go ahead i was going to say can stream if you want to have a game streaming channel totally all sorts of stuff yeah
Content
so i wouldn’t i i i asked people to put your email in the chat if you’re interested in that anthony’s gonna be
heading up the application for the club but jamie made me think you know i really don’t like the word content
either it just always sounds so it’s like corporate desperation we need
content to fill up our thing or whatever i wonder if we should change the name should it be like the digital
storytelling the digital media story i just always think of content farms and i don’t
Storytelling
really like the idea of content farms i like like actual material it’s a like actual
storytelling actually an important part of producing is knowing who’s going to give you money to
Money
do it and what name is going to encourage them to give you
money so maybe if you say content they’ll give you money and then you very
quietly that’s a very that’s a very good point
so maybe did you say media creation club or or yeah
creators club of america you know what we’ll have to save this for uh a philosophical session uh before
we leave just a couple of uh additional items um
in addition to all this great uh formal curricular programming
uh know that we at the the queen’s podcast lab we have internships we’re
running clubs this learning seminar we’re doing everything that we can to
create a community of creators here at the college if you’re interested in
joining us check us out on our website queenspodcastlab or you can write to me
joseph.com qc.cuny.edu visit us on the web sign up for our
email list and and just be around and hopefully when campus opens up
we’ll all be able to get together in real life and uh and and and create together
uh one final word uh uh these free editional educational
resources on digital media creation are brought to you by the state and city of
new york these are your tax dollars at work our work creates free public resources non-commercial scholarly media
content original research on content creation entrepreneurship and great educational
experiences for young new yorkers who aspire to careers in fields like marketing media communication
entertainment culture the arts and information if you wish to support the kind of work
we do whether it’s online learning our podcasts like the annex and the qc pod
or these internships please visit our site queenspodcastlab.org click on donate and
your tax deductible donation to our project through the department of sociology at queen’s college in the city
university of new york not only helps us create these things but it communicates to our colleagues at the university that
people value what we are doing and with that let’s do the gallery for
the final montage of everybody who was here it was okay
uh jamie and anika it was great to learn about media for you jamie we’re so
excited to have you uh here on faculty with us we hope to be
seeing you all all year long and collaborating uh anika
you’re our golden child we always we’re we’re so proud of who you are and all
you do we always uh hold you up as an example for the kids and it’s always just it it
always makes me so happy to see you and uh get a reminder of all your success your well-deserved success
all right so um oh yeah on behalf of my colleagues jason tuga
and anthony bareilly thank you for joining us join us in a couple fridays when we will talk about content creation
for faculty thank you thank you all right the